Herston has over a decade of experience in financial services and investor relations. Prior to joining tryb Capital, Herston was a Vice President at The Bank of New York Mellon (BNY Mellon) in their Investment Services division and responsible for their Southeast Asia Depositary Receipts business. In 2015 he was relocated to Singapore to establish their presence and lead their Southeast Asia and India strategy. Much of his focus was spent on building relationships and leading sales to financial institutions and banks in the region.
He spent five years in Hong Kong where he built BNY Mellon’s value-added advisory platform for their Asia-Pacific clients. He also advised unlisted pre-IPO and listed companies on investor relations and market access strategies. He has extensive experience in supporting tech companies and their advisors with respect to IPOs and U.S. listings. Herston began his career in New York where he focused on connecting international companies with North American institutional investors.
Herston executed the first single-listed U.S. ADR listing (NASDAQ) from Southeast Asia and has led numerous successful business development strategies throughout Asia-Pacific.
He is passionate about creating value for stakeholders, supporting companies in generating sustainable revenue growth and financial technology.